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Planning & Urban Design

Transform Milwaukee Strategic Action Plan

Transform Milwaukee Strategic Action Plan Created by the State of Wisconsin, Transform Milwaukee is a comprehensive, public-private initiative that leverages Milwaukee’s workforce, industrial strengths, and transportation assets to expand community investments, increase business development, boost job creation, and strengthen neighborhoods. The Wisconsin Housing and Economic Development Authority (WHEDA) contracted with a consultant team, led by…

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Thomas Street Corridor Master Plan

Thomas Street Corridor Master Plan After a decade-long standstill created by perpetual difficulties, the City of Wausau contracted with GRAEF to find solutions for: street and right-of-way sizing and design, adding value to properties along the corridor and surrounding neighborhood, traffic concerns, urban design, and quality of life factors for residents and business owners. Market…

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The Moderne

The Moderne Following the 2008 recession, apartment and condo development in Milwaukee flat lined. As the economy rebounded, Milwaukee’s young professionals and empty nesters expressed a desire for convenient and accessible high-end housing downtown. To fill that void, GRAEF worked to bring the 31-story, 405,000-square-foot Moderne to Milwaukee’s skyline. With first floor retail space sitting…

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St. Francis Active Urban Corridor Planning and Implementation

St. Francis Active Urban Corridor Planning and Implementation In 2003, the City of St. Francis, Wisconsin sought a way to address the significant issues of economic development and new approaches to land use in a Smart Growth Plan. In 2014, the City determined it was an appropriate time to review and update this plan to…

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Silver Spring Drive Business Corridor Planning and Implementation

Silver Spring Drive Business Corridor Planning and Implementation Every community desires a thriving, active urban corridor to add life and energy to their neighborhood. GRAEF worked closely with the Village of Whitefish Bay to develop a Master Plan for the urban retail center on Silver Spring Drive. The plan included construction of a signature building at…

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Milwaukee Park East Master Plan and Form Based Codes

Milwaukee Park East Master Plan and Form Based Codes The unprecedented removal of an elevated freeway spur in Downtown Milwaukee opened up an 85-block area for redevelopment. GRAEF Planners prepared a Master Plan and Form-Based Development Code to guide new mixed-use developments in this area. New development began shortly after the Code was adopted and has…

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Wisconsin Institutes for Discovery at UW-Madison

Wisconsin Institutes for Discovery at UW-Madison The Wisconsin Institutes for Discovery located in the heart of the University of Wisconsin-Madison campus is a unique public/private initiative designed to facilitate interdisciplinary research. The two institutes share an atrium and other public spaces. The facility is LEED® Gold certified and is the first research facility on campus with…

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Drexel Town Square

Drexel Town Square Drexel Town Square is a new mixed use town center located on the former 85-acre Delphi industrial site in Oak Creek, WI. The City of Oak Creek and WisPark are developing the site for the City which currently lacks a ‘downtown’ area. Drexel Town Square has civic, retail, office, open space, and residential uses. GRAEF…

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Kaukauna Hydro Park

Kaukauna Hydro Park A new license for plant upgrades required that Kaukauna Utilities convert an old facility into a park within this historic district. GRAEF developed a park master plan that incorporates specific historic elements that commemorate and educate on the historical significance of hydroelectric power to the area’s settlement. The park provides an outdoor performance…

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