Waukesha Central City Master Plan

This innovative, award-winning plan addressed the combined future of Waukesha’s downtown along with three critical urban neighborhoods. It contains both a broad vision as well as detailed action plans

The plan builds on Waukesha’s rich tradition as an historic resort community with a charming and intricate downtown. Today, Waukesha represents the type of community that forms the backbone of the urban Midwest – a mid-tier city with all of the requisite components to create a great urban place for the next generation.

Goals and Implementation
The plan establishes an overall vision for and nine key goals regarding complete streets, residential diversity, economic vitality, revitalization of three neighborhoods and memorable arterial pathways. The plan includes detailed urban design concepts linked to the goals and an specific implementation plan addressing the roles and resources of multiple city agencies and the private sector.

Complete Streets “Master Plan”
A key component of the plan is the integration of new development with details for pedestrian, bicycle, and vehicular circulation. The first step in implementation has been the creation of a comprehensive street master plan.

Other Projects

Port Washington Downtown + Lakefront Master Plan

Port Washington Downtown + Lakefront Plan

Village of Germantown Trail Master Plan

Village of Germantown Trail Master Plan

Village of Germantown Comprehensive Outdoor Recreation Plan

Village of Germantown Comprehensive Outdoor Recreation Plan

Brady Street Pedestrianization Study

Brady Street Pedestrianization Study

MacArthur Square Planning_City of Milwaukee

MacArthur Square Planning

La Crosse 2040 Comprehensive Plan_Credit Dylan Overhouse Productions

La Crosse 2040 Comprehensive Plan


Waukesha, WI

GRAEF Services

Planning & Urban Design
Economic Development
Plan Implementation
Green Infrastructure


Craig Huebner

Craig Huebner

Practice Team Leader - Planning & Urban Design