The Avenue

Downtown Milwaukee turned a new corner, appropriately right at its most storied intersection: 3rd and Wisconsin. The site experienced its second reincarnation as the former Shops of the Grand Avenue were transformed into an impressive array of reimagined spaces from food hall to dynamic new and refurbished offices to unique apartments to engaging new retail concepts. It is known simply and elegantly as The Avenue, boldly assuming the mantle of its central location.

Much of the facility’s historic space has been transitioned to new offices designed to facilitate the exchange of goods, services, ideas and deal making in the heart of the region’s commercial hub.

The largest office suite is a 35,000-square-foot office space is occupied by GRAEF, and provides the opportunity to put its commitment to sustainability and creation of a top-notch built environment into practice in its own workspace. The office includes creative, forward-thinking workspaces and unparalleled downtown amenities including access to a state-of-the-art fitness center, a 100-seat innovation event center, a tenant lounge, parking and quick access to a world-class food hall.

The work/live development also includes premier apartments, and a 35,000-square-foot Food Hall. The 3rd Street Market Hall features more than 20 vendors reflecting the cultural and ethnic diversity of the region. It continues to contribute to Milwaukee’s growing reputation for innovative cooking and dining experiences.