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Transform Milwaukee Strategic Action Plan

Created by the State of Wisconsin, Transform Milwaukee is a comprehensive, public-private initiative that leverages Milwaukee's workforce, industrial strengths, and transportation assets to expand community investments, increase business development, boost job creation, and strengthen neighborhoods.

The Wisconsin Housing and Economic Development Authority (WHEDA) contracted with a consultant team, led by GRAEF, to develop a 10-year Strategic Action Plan focusing on economic development in the five industrial corridors that comprise the Transform Milwaukee area. Collaboratively, GRAEF performed a comprehensive and unprecedented review of relevant studies, plans and research, and extracted key recommendations to inform the Transform Milwaukee Strategic Action Plan.

The GRAEF team interviewed key community stakeholders to identify action items around the areas of focus/greatest concern, such as business development, job creation, vacant and foreclosed properties, flooding and storm water management, and transportation networks (known in the Initiative as the “5 Key Strategies”). The plan engages private and public partners – businesses, neighborhood organizations, government entities, nonprofit organizations and social services – to participate in developing and executing actions that will help foster a thriving Milwaukee.

WHEDA unveiled the plan on April 30, 2015, the Initiative’s three-year anniversary.

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JSP (3)

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Waterfront Development & Comprehensive Outdoor Recreation Plan

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Silver Spring Drive Business Corridor Planning and Implementation

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Milwaukee Park East Master Plan and Form Based Codes


Milwaukee, WI


Project Data

10-Year Strategic Action Plan


GRAEF Services

Geographic Information Systems
Planning + Urban Design

Transform Milwaukee Strategic Action Plan Contact

Craig Huebner

Craig Huebner

Practice Team Leader - Planning + Urban Design