Construction crews demolish the interior of the lobby West Side Story: Former Grand Avenue Mall begins transformation

The former Grand Avenue Mall is unrecognizable this week, as construction crews demolish the interior of the lobby at 3rd and Wisconsin. The Avenue, as the property is now called, is undergoing a transformation, not only in the physical space but in the tenants it attracts.

Instead of Gimbels and Boston Store, which bookended the shopping experience when the mall opened in 1982, businesses and residential development will anchor the property. GRAEF, a Milwaukee based planning, engineering, and design firm is moving its headquarters to the property.

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